London Beats New York City To Become Instagram’s Most Hashtagged City for the First Time

For the first time in three years, we were surprised to see London taking the first position in the ranking, pushing New York City to the second spot.

AMSTERDAM, North Holland

London is the world’s most hashtagged city on Instagram for the year 2017, according to a recently released report by Hashtag the World. Since the year 2015, this Amsterdam-based organization has been publishing such reports based on their monitoring of the world’s most popular city hashtags on Instagram. The goal of this annual study is to gain detailed insight into the consistent growth of Instagram and hashtags.

In the 2017 edition of the report, all major cities across the world have experienced a significant growth rate in terms of the number of Instagram posts. London has taken the top position with approximately sixty thousand daily posts on an average, taking over the spot from New York for the first time. As in the previous edition of the report, Paris, Dubai, and Istanbul have taken the third, fourth, and fifth positions, respectively. Tokyo and Los Angeles have become the two cities to register the highest growth rate with more than 50% growth compared to the previous year.

The popularity of Instagram has grown steadily since its inception in 2010. The platform has more than 700 million active users and is currently the second most popular social media network in the world behind Facebook. It is now considered to be the best social media platform for user engagement because of factors such as post visibility, tendency to comment, and shareability. An extremely high percentage of young travelers love to share their travel photographs on Instagram. As a result, the travel industry has started utilizing this popular visual content sharing app as one of their most influential advertising platforms.

Highlighting the most important findings of the 2017 edition of the study, the founder of Hashtag the World Lucas Ribeiro said, “For the third edition of this exclusive report, we can clearly see that Instagram continues to be a powerhouse when it comes to sharing travel experiences or enjoying one’s own city and using hashtags. For the first time in three years, we were surprised to see London taking the first position in the ranking, pushing New York City to the second spot."

Check out the 2017 edition of the top hashtagged cities around the world by visiting

About Hashtag the World

Hashtag the World is an Amsterdam-based organization that helps their clients discover, curate and display their Instagram content in many different ways. Founded in 2014 by Lucas Ribeiro, Hashtag the World is the only company throughout the world to conduct a detailed annual study about the most hashtagged cities across the globe.

Lucas Ribeiro, Founder
Email: lucas(at)

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